The Maple Leaf: It's Stupid

Oh, Canada...

As an American, I look down on you with the loving contempt of an older brother. No matter what you do, no matter how well you do it, I'll always consider myself far superior. And the worst part is, it's kinda your fault.

Canada tries so hard to make a name for itself and establish an identity independent from the US, but it does so in a way that always screams, "See? We're not America!" And that's never the right way to go about creating an identity.

One of the most ubiquitous and obnoxious ways Canadians try to establish this self-image in sports is to wantonly slap a red maple leaf onto any identity they can, regardless of color scheme, team name or club history.

And whether it's because Americans are too stupid to know what cities are in Canada or whether Canadians are too stupid to realize no one cares, the maple leaf logo trend is supremely stupid.

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The maple leaf permeates every major sports league in the US and Canada.  Hell, even the NFL - a league without a Canadian team - is not immune to this trend. Thanks Bills, how could we tell you were at Rogers Centre (It's Center Canada, but don't get me started...) without that helpful little leaf?

The NBA has been mostly leaf-free except for the Raptors in the mid-2000s. Apparently NBA teams are too busy working a basketball into every logo to hop onto the maple leaf trend...

The NHL, a league which shouldn't feel the need to do this since Canada has seven teams (Oh, and they created the sport), is one of the worst offenders.

Note to Canadian NHL teams: Only one team should have a Maple Leaf in its logo.

Yet again, reason is ignored and the leaf is everywhere. At one point, this little gem was an alternate logo for the Ottawa Senators.

The newest NHL team, the Winnipeg Jets (a team that already had a leaf-free identity) went the full-leaf and slapped it on every... single... logo they could find. Sure, there identity is based on this, but doesn't this or this accomplish the same feat while evoking the leaf rather than haphazardly placing it in the logo?

And did I mention that there's no other red anywhere in Jet's color scheme or on their uniforms?

Even the Calgary Flames caved to the trend. After 27 years in Canada, not only did the Flames slap on an Alberta Flag on one shoulder, they threw the Canadian flag on the other - just in case you hadn't realized Calgary was in Alberta, Canada.

Even the measly MLS manages to throw in a maple leaf onto one of their two Canadian teams. That one may be the least egregious since the design is so poor, you can barely tell it's a maple leaf, but it is.

But the real offender, and probably the originator of the maple leaf trend, is the Toronto Blue Jays organization. Repeatedly and habitually, the Blue Jays (whom you would think would eschew any red for shades of... oh, I don't know... blue?) have forced this stupid symbol of, "WE'RE IN CANADA," into every iteration of their team identity since their founding in 1977.

Even during the brief period where this was their primary logo and when a variation of that was their cap logo, guess what graced the sleeve of every uniform they wore? That's right. The leaf.

So desperate, consistent and ubiquitous has the use of the leaf been in their identity that - I argue - they have corrupted the team identities of almost every sports team in Toronto.

Raptors? TR + Leaf alt logo. Toronto FC? Main Crest + Leaf. Even minor league teams have leaf logos.

The Maple Leafs get a pass as they existed decades before the Blue Jays, their identity contains no red and their leaf has maintained some design independence from the flag version of the leaf since their inception.

But still, Toronto has a leaf problem.

...Canada has a leaf problem, and it's a stupid problem to have.

Update on Thursday, December 1, 2011 at 3:58PM by Tim E. O'Brien

A Note to the Pissed/Offended

So my humour (<--see what I did there?) may have fallen flat. For that I apologize, I'm not a comedian, I'm a writer and a designer. Next time I'll leave the jokes to professionals.

I like making Canadian jokes. I refer to this as a Canadian Tuxedo. I like that Canadians say "about" funny. I like that the top of Canadian heads don't attach to the bottom. To me, those are funny jokes, I understand they might not be to Canadians.

All jokes aside, my piece was intended as a reaction to the recent unveilings of the Jets and Blue Jays' new uniforms and logos, something that probably got lost in the shuffle. Both have leaves. Both - to me - seem superfluous. I also wanted to note how I thought this trend was bigger than just those two teams. Many Canadian teams in recent history, or currently, in the five major cross/border sports (MLB, MLS, NBA, NHL and NFL, though, they only have the one game in Canada) have had the maple leaf grace their uniform.

My argument is that this beats the viewer over the head with, "We're from Canada." People - even Americans - aren't as stupid as we're made to be. But while discussing this topic, I'm only discussing the trend of the maple leaf, not anything else. If you wish for me to discuss American jingoistic sports trends, you could write a book, or 10, on that topic, without doing it justice, leave alone including the Maple Leaf trend into the conversation.

That is what I was taught in school is a topic, not a subject. You narrow the focus of your topics until you find a subject to write about, otherwise there is too much to cover. You don't see articles written in the paper about football, they are on the Dallas Cowboys, and actually, that's probably too broad a topic, most likely it's their playoff chances in light of this weeks' win, or how they match up against their next opponent, etc.

While I was trying to talk about a shoelace, some wanted me to talk about an outfit, and that just wasn't what I was here to discuss.

I hope people can see why I didn't write about all jingoistic images in sports, it's just too broad to cover in the forum I was trying to do it: I try to keep my essays here right around 1000 words.

I picked a narrow topic - my professors would be so proud - and that topic was the maple leaf in Canadian athletic imagery and even that's broadness led me to sort-of take cursory glances at individual teams so that I wouldn't end up writing a 5000 word rant, I figured 1000 was enough, haha.

Now, as far as American teams go, there are obnoxious, jingoistic habits and repetitious imagery, but I just didn't feel that was pertinent to the opinion and subject I was trying to write on.

I don't know if any of this will change your opinion of me or the piece or why I wrote it. And as callous and self-absorbed as it may sound, I don't care. I know what I wrote, I know why I wrote it and I know my true opinions. Now you all know them too. If that's not enough nothing will be.

This isn't my finest work, I'll admit that, but it isn't garbage, in my opinion either, I think there's something to it. Hopefully you'll now see it for what it is, a piece on a trend in Canadian sports design and not a diatribe against all Canadians.

-Tim

Tim E. And the Jets

On Friday, the Winnipeg Jets unveiled their new logos and - fitting the theme of other recent logo/uni announcements - I was underwhelmed.

While I don't hate anything specifically in the new iconography (maybe except for the new wordmark), I was once again surprised by True North's lack of originality.

One of the most surprising features of the designs is the prominence of the maple leaf. Uh, you're not the only Canadian team and there's already this one team who uses that same leaf.

So lets get into my critiques:

The Primary Logo: I love the roundel that is clearly based off of the Royal Canadian Air Force's roundel but I could easily live without the maple leaf. Also, the compass point representing True North is a bit intrusive and egotistical but I can live with it because it reminds me of the J/hockey stick in this.

Grade: B+ | Uni-Watch.com Scale: Good, close to Great

The Secondary Logo: Once again, the maple leaf is way too prominent. It's a good looking logo, but in a league with a team already known as the leaves and a team already known as the wings, do you really feel the need to combine those images when talking about the Jets?

Grade: B | Uni-Watch.com Scale: Good

The Wordmark: In one word? Hideous. In two words? Train wreck.

Other than being ugly and having terrible fonts, the leaf - yet again - dominates the design and actually looks like an apostrophe, making them the Jet's.

On their website, the Jets show a few different designs featuring a stencil font. That font fits in with the fighter jet motif, in that it looks like something that could be sprayed in the side of a fighter. But yet they didn't use that as a wordmark, go figure.

Grade: F | Uni-Watch.com Scale: Stupid

OVERALL: Grade: C+ but should've been better and more original.

So, while still a passing grade, I figured I could make some improvements - and maybe create some unis while I'm at it.

Logos:

I take my idea of removing the maple leaf but trade in the gray jet for a red one.

Next up, the secondary gets the jet trade in, too.

Uniforms:

For the home and road unis, I took inspiration from the roundel and went for a classic look mixed in with some modern/jet themed flare (hence the stencil uni numbers and captain's C). I also included the jet on the pants with the stripes looking like a planes' contrail.

For the Third Jersey, I made the helmet, jersey and socks gray to mimic a fighter jet (and so it can easily be worn at home or on the road). The numbers and captain's C are now in a darker gray to, once again, imitate the stencils used on planes.

Well, those are my ideas and hopefully you like them. As usual, until next time, happy tweaking.

Update on Saturday, July 23, 2011 at 9:59PM by Tim E. O'Brien

Baby Blue Alts:

Many have been hypothesizing baby blue jerseys, so here's a pair I came up with:

Soaring High

Recently, the people over at Uni-Watch.com and ESPN.com announced a contest to rebrand the Atlanta Thrashers for their move to Winnipeg. While I came up with a pair of concepts, my design of the "Manitoba Falcons" made it to the reader voting level.

What follows is an in-depth look at my design of the Manitoba Falcons:

I based my primary logo design on art styles from the indigenous Haida people of Canada and specifically on their depictions of raptors (eagles, hawks, Falcons, etc.).

With my falcon logo, I tried to convey an image that is uniquely Canadian. This falcon is meant to appear in flight - which is why we do not see its face - to represent both the freedom of the Great White North and the fluidity and constant movement in hockey.

Its wings and body vaguely form the shape of an M - for Manitoba - and also have smaller, traditional designs that resemble Ms. In the center of the falcon is a red puck. The symbolism here is clear: Hockey is the lifeblood of Canada and at the heart of Canadian culture. On either side of the puck is a hockey stick.

As for the Secondary logo, the red puck makes a return with addition of feathers from the primary design. Not too much symbolism behind the flying puck...

Before I get to the uniforms, I'd first like to explain that the design (bird motif) and color scheme (blue and red) are an homage to both Atlanta and Winnipeg. The gold should remind Winnipeggers of their once beloved Moose without hitting them over their head.

The Home Uniform: A classic red - almost burgundy - jersey is contrasted with blue pants and helmet. The socks are also burgundy and feature the same classic striping that graces the jersey.

The Road Uniform: The road white jersey is paired up with matching socks but the blue helmet and pants are here to stay. I added a thin gold stripe to the outside of the jersey and socks striping to incorporate the gold onto the road uni. Other than that, the roadies look good.

...And MTS Centre is gunna look good, too.

If you like my design, go here and vote for my submission to win the Uni Watch contest.