Over the past few years, I have had two friends of mine try to convince me that the Thunder are the greatest team of all time.
Little did they know, I could've cared less about the NBA.
But recently I've started to get back into basketball and while the Chicago Bulls will always be my team, the Thunder do seem to be one helluva fun team.
Part of the rekindling of my interest in the NBA comes from my recent purchase of NBA 2K11.
Part of the reason I am falling for the Thunder is because my 'create-a-player' was traded to the Thunder and has been flourishing ever since.
Unfortunately for the Thunder, their team identity sucks.
No, it's not the players - how could you not love KD, Westbrook, Ibaka and D.J. White? And no, their players don't have gun possession charges - or worse.
Their problem stems from their shitty logo (and I'm not the only one who thinks so).
The Thunder's current logo means nothing, signifies nothing and doesn't come close to evoking Oklahoma or thunder.
Failure.
So, being that I have free time and enjoy this sort of thing I took it upon myself to rebrand the Thunder.
Logo
A random basketball, a shitton of colors, two bizarre streaks of color and an 'OKC' that is so oddly placed it's a surprise it's actually a part of the logo. None of that works, none of that screams Oklahoma City and none of that epitomizes or even symbolizes thunder.
So how to correct this? Well, I thought about the thundering herds of bison that used to roam Oklahoma and the west. Herds so large, they would kick up clouds of dust, and that's where my idea takes off:
As you can see, I kept the Thunder font and three out of the four colors they currently use (sorry yellow, there were just too many damn colors). The buffalo head incorporates the theme of lightning bolts and the eyes are the orange/red of the team colors.
Here is just the head and cloud logo by itself.
And here is an alternate logo where the buffalo is at an angle kicking up dirt into the clouds.
Uniforms
And being that I got rid of a color and changed the logo, that calls for a uniform edit - although I really like the current Thunder uniform set. I tried to keep the unis as similar to the current set as possible.
And just for Shits'n'Gigs I created some faux-backs for the Thunder.
Court
And of course, if you change the logo, you have to change the court.
Recolorization
And I figured if we're going to change the image of the team, we might as well take a whack at changing the team colors. I ditched the shades of Oklahoma State flag blue in favor of black and gray - like storm clouds - and the accent colors are red/orange and yellow to evoke lightning, fire and explosiveness.
Logos:
Unis:
Court:
Well, those are my ideas, tell me what you think in the comments.
*If you enjoy this rebrand, please check out my other uniform ideas in my Uniform Concept page. I'm always willing to take critiques, praise or requests.
**Full Disclosure: While I was influenced by Marshall's buffalo logo, I created these logos from scratch using Photoshop CS5.