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Tuesday
Mar222011

Branding a Maverick

DateTuesday, March 22, 2011 at 2:08PM

While doing some research the other day, I came across a startling statistic. Almost 57 percent of NBA teams have blue as one of their main colors. That's 17 teams:

Hawks
Bobcats
Mavs
Nuggets
Pistons
Warriors
Pacers
Clippers
Grizzlies
T-Wolves
Hornets
Knicks
Thunder
Magic
Sixers
Jazz
Wizards

Next year, odds are that the new Anaheim Royals will go to the color scheme of red and blue and there are rumors (documented on this site) that the Washington Wizards will change their color scheme next season but will keep blue in the set.

This has to change. There's way too much blue in the league right now (I blame Eiffel 65), so today I take a look at the Dallas Mavs to see if we can get a more original color scheme.

Logos

While Dallas has a decent logo, their modern typeface and the dominant blue color need to go. Now the Mavs used to be a green and blue team, a pretty original color scheme, but we're trying to get as much blue out of the Association as possible so I've decided to leave some blue in but only as an accent color to the main color pallet of green and white.

As for the typeface, the Mavs' current alternate has this wonderful typeface on it (TF Burko) so I used that font as the only font in the redesign.

As far as the secondary logos go, once again not much of a change here but enough to highlight the new green-first color scheme.

Uniforms

The road uniforms may look familiar. The road alternate is almost exactly the same as the Mavericks' Alternate used from 2004 to 2009. However, I flipped the colors of the striping on the main road uni so that the blue remained just an accent color.

The home uni says Dallas in TF Burko but otherwise is just the logical home variation of the road jersey.

Court

Dallas has a pretty cool court so all I really did was fix the colors. I changed the font on the baselines to fit the rest of the rebrand and the stars in the corners now match the star in the main logo.

Well, that's pretty much it for this rebrand. Only Boston, Milwaukee and Utah currently have green on their uniforms (excluding St. Patrick's Day unis) and only Boston and Milwaukee have it as a main color (it's relegated to a striping color on the Jazz's unis).

Dallas needs to go back to the green.

AuthorTim E. O'Brien | Comment2 Comments | Reference1 Reference |
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References (1)

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  • Response
    Response: Cost of trademark registration in Canada
    by Tyking Asha at Trademark Terminal on December 30, 2020
    A free thinker is a creature, generally a type of steers, that doesn't convey a brand. It is a word additionally used to depict an individual who acts liberated from imperatives or from authoritative rules.

Reader Comments (2)

Love the new logo. Would like to see a different jersey design, however. Go Green!
March 23, 2011 | Unregistered CommenterBooz
Agree with Booz. Colors are great, but the design of the uniforms needs work.
April 6, 2011 | Unregistered Commenterhamatosan

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